Byd group LOGO refreshed car fans: it’s time to test your eyesight

It is normal for automobile brands to change new LOGO in the process of brand growth. By changing the LOGO, it can not only establish a new image of the brand, convey the new development direction of the brand, but also better meet the needs of consumers.On Feb. 17, byd Group and its BYD Auto subsidiary upgraded the logo.What will the new logo look like?Let’s take a look.Uphold the “with technological innovation, to meet people’s yearning for a better life” brand mission, BYD Group the logo of the new, on the basis of retaining extremely passionate red and ring encircling, through the round frame lines, font details are adjusted, the original font sharp Angle is changed to a more mathematical aesthetic rounded corner;At the same time, the whole is more rounded and generous, showing a sense of affinity and openness, realizing the perfect combination of technical aesthetics and humanistic feelings, highlighting byd’s “people-oriented” concept, and the determination to use technology to solve social problems and create a better life for mankind.After 27 years of development, byd on the road of sustainable development of continuous innovation, formed the electronic, automotive, rail transportation, new energy ecological closed-loop all four industrial chain, and leading science and technology from China to overseas more than 400 cities of more than 70 countries and regions, continue to provide the world’s leading green, sustainable solutions.The circle in the logo represents BYD’s global vision and sustainable development concept.In the future, BYD will continue to uphold the brand proposition of “Achieving dreams” and build a more harmonious relationship between people, people and society, and people and nature around the world.The new logo of BYD Group will be used in its electronics, new energy, rail transit and automobile industries, while each brand in the passenger car sector of the automobile industry will use its own brand logo.Among them, “BYD Auto” brand has also optimized the logo from the visual point of view, starting from the specific scene needs of business and consumer perception interaction, in line with the current graphic design trend, more three-dimensional sense and design aesthetics, more recognizable.The upgraded logo continues to implement the concept of “linking, building and moving forward”.As a leader in new energy vehicles, BYD Auto achieved good results in 2021, with global sales of new energy vehicles reaching nearly 600,000 and cumulative production and sales of new energy passenger vehicles exceeding 1.5 million units.At the beginning of 2022, BYD Group to change the LOGO of this move, reflects the company’s own determination to continue to forge ahead, in the New Year, BYD will continue to promote the development of new energy vehicle industry, boosting China to achieve the overall goal of carbon emissions trading.