Nike Adidas discount store how to solve the winter physical store flow less problem?
Recently, the weather is getting colder and colder, and people’s desire to go shopping is getting lower and lower.Many novice franchisers do not know how to break the game. Today, Ma will talk with you, hoping to help you.Cold weather reduces the number of customers entering the store, but their shopping needs are not reduced. At this time, we can make full use of wechat group, moments of friends, Douyin, Kuaishou and other platforms for publicity and drainage.Douyin, Weishi short video and other platforms can choose the location near the store and push it to the surrounding target audience, which can indirectly increase the traffic in the private domain.Wechat group, circle of friends can release preferential advertising, discounted goods, new arrival, etc. It is very likely that customers are attracted by the style and come to the store for consumption.Nike Adi discount store will accumulate a lot of regular customers in its long-term operation. If it can make full use of these resources, basic sales can be guaranteed regardless of whether there are any customers in the store.We can record customers’ personal information when they are consuming, communicate with them frequently on wechat, and invite customers to purchase goods in the store when new products arrive or on holidays.Now more and more people choose to shop online, and customers are more reluctant to go out in cold weather, so it is difficult to maintain normal sales by relying on the single flow of physical stores.Therefore, we need to operate through multiple channels. In addition to physical stores, we can also broadcast online and register shopping mini programs so that customers can order online without going out.